Lighting selection and application in the design and production of high-end jewelry showcases
As the basis for providing high-quality services for customers in the shopping process, high-end jewelry showcases also affect customers' initial impression and level positioning of jewelry products in terms of lighting display effects. As an interactive information transmitter between jewelry and consumers, showcases must establish a good sense of experience, and the same is true for lighting display effects.
Jewelry showcase design is a relatively high-end showcase design in the entire commercial space design. In the process of jewelry showcase design and production, it is necessary to understand and master the brand culture of jewelry brands, the display characteristics and details of jewelry products, the application and display composition of showcases, and the design of modern high-end jewelry showcases for the operation and store design of such high-end products. The requirements for decoration are also getting higher and higher. Let's talk about the selection and application of LED lights and other lighting knowledge in the design and production of jewelry showcases.
First: the requirements of jewelry display cabinets for LED lighting
Different jewelry needs different lights to be used together. Nowadays, jewelry stores and jewelry showcases mostly use LED light sources. For example, the lighting choices of gold jewelry, emeralds and diamonds are very different. When choosing lights for jewelry stores, the factors to consider are light color, lighting level, flicker, temperature, color rendering, infrared, ultraviolet, etc. Of course, it is impossible to take into account all the above factors. Generally, the color temperature, lighting level and flickering degree need to be mainly considered. According to relevant data, gold jewelry can show the best appearance effect under the light irradiation of 3500~4500K color temperature, diamond jewelry is better at 6500K color temperature, and jade, agate jewelry is within 4500~6500K color temperature.
Factors that designers should pay special attention to when choosing a light source: different lighting levels can distinguish the level in the jewelry showcase and the main body of the display; flicker refers to the reflected light emitted by the jewelry when the light shines on the jewelry. The more obvious the reflected light, the more dazzling the jewelry; and the color rendering refers to the correct color and clarity of the light on the object. The characteristics of the jewelry itself have extremely high requirements on the light source, such as:
(1) Lumen efficiency (80lm/W);
(2) The amount of thermal radiation is low;
(3) Good color rendering;
(4) The light color is uniform, and the color is bright and realistic;
(5) Try to avoid tarnishing the fabric and embrittlement of the plastic (UV protection);
(6) The light color is constant throughout the effective service life;
(7) Insensitive to temperature changes;
(8) Long service life, economical and durable;
(9) Eye-catching lighting, commonly used light colors: yellow light, neutral white and daylight white.
In addition, optical fiber and LED light sources have the characteristics of soft and non-irritating light, rich light colors, low heat radiation, and easy concealed installation, which are more suitable for the lighting of jewelry counters. If they can be properly designed and organically combined with the illuminated objects, they will play the role of "icing on the cake"
Second: the arrangement of LED lights
The ideal lighting position of the showcase is at the front and top of the gold and diamond jewelry. At the same time, pay attention to let the light sources overlap and have no lighting blind spots, so that the gold or diamond can refract and reflect light from all directions. In order to enhance the lighting effect, when gold and diamonds are placed on a darker background or on suede and leather surfaces, the installation density of lighting should be appropriately increased or the distance between the lights and gold and diamond jewelry should be shortened. The size is 250~200.
Special attention should be paid not to let the light be too dazzling and dazzling, affecting the customer's sight and the atmosphere of the transaction. Tube light and energy-saving light should be used as far as possible for diffuse lighting, so that the interior light of the jewelry store is harmonious and a stable atmosphere is created. The diamond light halogen light (70W) can also be flexibly used, taking advantage of its long irradiation distance, which not only ensures the bright and eye-catching display effect of the showcase, but also creates a comfortable jewelry store marketing atmosphere. Modern jewelry professional lighting has long gone beyond the "enough is enough" level. Reasonably and scientifically arranging the lighting of jewelry stores and jewelry showcases can not only save costs, beautify the storefront, but also indirectly increase the "transaction rate" of transactions, and achieve the effect of "doing more with less".
Third: showcase lighting design
Jewelry showcases are generally used to display small delicate items, and spotlights can be installed for lighting. Pay attention to the combination of light and color. For example, gold jewelry can be illuminated with cold light cups; silver products or gemstone products can be illuminated with sunlight cups. Due to heat generation, the heat dissipation treatment of the showcase should be considered. If the production cost allows, using optical fiber lighting is also a good choice, the advantage is that it will not bring too much heat to the showcase. The design of the lights revolves around the principle of seeing the light but not seeing the light, highlighting the objects on display. Jewelry showcase lighting should pay attention to two points:
1. Bright enough
Of course, "enough" doesn't mean the brighter the better. Some jewelry, such as gold, platinum, pearls, etc., because of their small size, require a high enough illumination, 3000K, while some jewelry, such as jade, crystal, etc., pay attention to softness, and the illumination does not need to be too high. If the light is too bright, or the light reflects too much, it will cause eye fatigue when watching for a long time. This is also to be considered. In high-end jewelry display cabinets, the lighting of the display cabinet must be soft, so that customers will not be tired from watching;
2. Embody the characteristics
Gold, pearls and other jewelry that rely entirely on reflected light should pay attention to the direction of the incident light, so that the reflected "flash point" stimulates the customer's eyes; jewelry that pays attention to light-transmitting texture, such as jade and crystal, must pay attention to light-transmitting.
3, the light does not leak
The so-called light leakage does not mean that the light is emitted outside the showcase, but refers to the fact that when customers see the showcase, they only see the light inside but cannot see the light. In the eyes of customers, make customers feel uncomfortable. Therefore, the LED lights must be hidden, and it is difficult to see the LED lights from the outside; the LED lights of the jewelry showcase can be installed at the corners of the glass above the showcase. spotlights.
4. No shadow
Those who have used high-end jewelry showcases know that the jewelry and other items in the jade jewelry showcase are basically free of shadows, because the showcase manufacturers use concentrated LEDs as lighting materials when choosing the lighting of the showcases;
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