Lighting to create jewels-analysis of lighting design for jewelry stores
Just as flowers need green leaves to set off, no matter how beautiful the jewelry is, it needs good light to set off in order to glow with its due brilliance. And how to use light to make jewelry more dazzling and moving?
Jewelry store lighting mainly grasps several key points:
1 light color match
According to the type of jewelry, match the light color with a reasonable color temperature. For example, gold jewelry can be illuminated with warm white; while silver products or gem products can be illuminated with 5500K cold white light. Using a light source of the same color temperature in the same area makes the pearls show flickering light and charming illusion, makes colored gems show more vigorous color and bright light, and makes diamonds show more crystal clear, pure fire light and whiteness.
2Artistic
Adhere to the design of seeing the light but not the light to avoid glare from damaging the three-dimensional image of the eyes. A large amount of glare may cause discomfort to the eyes of consumers and thus affect purchase interest. According to research by psychologists, the dazzling lights will also have an emotional impact on the sales staff in the jewelry store, which will also affect the success rate of jewelry transactions. Use a lamp designed with a deep hidden light source to control stray light. At the same time, the installation position should be close to the side where the person is located to prevent indirect glare.
Make full use of the lighting to show the space and level of the showcase, as well as the three-dimensional sense of exhibits and decorations. Illumination conveys the special three-dimensional sense of ornaments and the sense of decoration quality, and reveals the beauty of the texture, texture, and color of the exhibits.
3 aesthetics
It must have the functions of decorating the space, setting off the atmosphere, and beautifying the environment. The lighting design should be designed to match the needs of jewelry display as much as possible, and at the same time meet the requirements of decoration in the showcase. According to the needs of different accessories or display personality, the luminosity is adjusted to provide a comfortable, prominent and vivid display space.
4 suitable illuminance
In the lighting design of jewelry, small jewelry like gold, platinum, pearls, diamonds, etc. need to use accent lighting to highlight the display, and its illuminance must be high enough, and the ratio of the environmental illuminance is about 10-30:1; and some jewelry such as Emerald, crystal, etc., emphasize softness, and the illuminance does not need to be too high.
5 pay attention to the sense of space
In order to highlight a certain main body or part of the display space, the showcase display should choose two forms of regional lighting and special effect lighting to deliberately form the contrast and change between the bright area and the dark area, and create a variety of space atmospheres that are needed. Bright and dark areas with different lighting zones and different brightness constitute a sense of space. As a whole, fewer point light sources should be used, and each piece of jewelry should be individually illuminated with a narrow beam projection light method, with a contrast ratio of 1:30, to enrich the space and fully express the personality of each jewelry.
6 reflects the characteristics
Jewelry, such as gold and pearls, which rely entirely on reflecting light, pay attention to the direction in which the light enters, so that the reflected "flash point" stimulates the customer's eyes; jade, crystal and other jewelry that pay attention to light-transmitting texture should pay attention to light-transmitting.
7 security
In lighting design, we must strictly follow the regulations and requirements of standard design. When choosing building electrical equipment and electrical materials, we should carefully choose some manufacturers or brands with good reputation and quality assurance. At the same time, we should also fully consider environmental conditions (such as temperature, Humidity, harmful gases, radiation, steam, etc.) damage the jewelry; also need to pay attention to the ventilation, heat dissipation and other issues.
