Several elements of shopping mall lighting
In optical theory, light is an indispensable condition for visual perception, and it is also the basic factor of aesthetic form. The humanized space lighting design display is to improve the visual aesthetics and maximize the benefits of commodities as the ultimate goal. The multi-light source lighting design caters to the aesthetic taste of customers according to the nature of the commercial space itself, and makes the popular commercial space have affinity.
basic lighting
The basic lighting of shopping malls is general lighting. It has considerable influence on the image of the space and the atmosphere of the environment. Simply put, it is the effect of all the lights as a whole in the human eye, which is a prediction of the impression of the mall.
Of course, the basic lighting is not single, not only the horizontal illuminance, but also a certain vertical illuminance. Generally, the illuminance of lighting should not be too high, and the brightness is basically the same, so the basic lighting has no directionality, and is only used as a foundation for lighting to reduce the difference between light and dark.
Since the basic lighting area is very large, it plays an important role in the space image of the shopping mall, the psychological impact of customers and the environmental atmosphere. Therefore, when choosing the basic light source, it is necessary to choose different light sources according to different categories when paying attention to the appropriate and secure selection principles. For example, high color temperature light sources can be used for steel products, electrical appliances, hardware, etc., so that the overall lighting atmosphere in the space is active.
accent lighting
Refers to a directional lighting used to emphasize a particular target or draw attention to a certain part of the field of view. Accent lighting is generally used in high-value or small-volume still life descriptions such as jewelry, jewelry, precious metals, and watches to attract customers and increase their desire to buy.
The illuminance of key lighting is generally 3-6 times that of basic lighting. Projection lamps are often used to project light obliquely above the front of the object, but the specific type of projection lamps also depends on the type, size and display method of the product.
As far as jewelry is concerned, different jewelry can show its best appearance to the greatest extent under the lighting of different color temperatures, such as gold, platinum, pearls, diamonds, etc., the ratio of illuminance to ambient illuminance is 10:1-30. : 1 or so, while emeralds, crystals, etc. pay attention to softness, and the illumination does not need to be too high; gold jewelry generally uses warm white for lighting, while silver products or gems use 5500k cool white light for lighting.
decorative lighting
It is a lighting method that is designated to a special object or area of the illuminated space to attract attention. It is often used to accentuate specific parts or furnishings of a space, such as architectural elements, framing, wardrobes, collectibles, decorations, and artwork.
Compared with basic lighting and accent lighting, decorative lighting emphasizes the bias of art, and it plays a role in beautifying the space image.
Today, lighting is no longer simply used for lighting. Its technology, artistry, practicability and energy saving have become one of the more mature methods in commercial space design. The continuous deepening reflects more commerciality and aesthetics.
Increase the ambient atmosphere and form an environmental theme
The famous marketing guru Philip Kotler once said: What consumers buy is the whole of the commodity, including not only the entity of the purchased commodity, but also the packaging, after-sales service, advertising, reputation, and more importantly, the space of the transaction location. Ambience. Obviously, the atmosphere of the space is a very important marketing tool here.
Of course, in order to better make a certain surface or shape in the space more prominent through lighting and achieve the theme of the experience space, the design of indoor lighting should also master the "high beam intensity, weak near beam; high beam multi-color blending, near beam" Few colors and monochromatic colors; high beams are more dynamic and more dynamic, and low beams are less dynamic and less dynamic. At the same time, we should also pay attention to the psychological effects of the brightness and color of the lights on people.
Divide the space area and enrich the space level
The partition of space can be achieved by different means, except for the physical wall division and cutting, or the transparent reverse space processing method, and even the special cutting, height difference and uneven processing methods. In any case, the division of spatial regions is an intuitive expression of enriching the spatial hierarchy.
Of course, all of these will be archived in hard division. In soft division, the processing of light reflects its progressive over-advantages. Lighting can make people perceive the boundaries of various areas in the room, and use different lighting illuminance and light color to divide different functional spaces. At the same time, the strength of lighting decoration shows the primary and secondary relationship between spaces, making the space definition clearer. , the spatial level is richer.
The external expression of artistic emotion
The brightness, intensity, position and direction of the light allow people and objects in the space to show the light states of shades, contours, distance and other similar to art, and finally form different expressive forces.
The outstanding performance of the products, the backlight mapping, and the strong contrast of light and shadow are all external expressions that make the space artistic. When people are immersed in the interactivity of the experience space, the light color of the light, the reflection of the suspended ceiling, the steel seat, the mirror refraction and even the soft touch of the fabric are all vividly depicted in the confusing effect created by the light.
The main reason why commercial space design is different from others lies in consumers' feelings about space and commodities. Among them, the rendering of space by lighting design is one of the important factors that cannot be ignored.
Lighting has been sublimated from a purely supporting role to light environment art. This combination of light, light, shape and shadow allows the space to be integrated into the whole, bringing the spiritual experience of hearing, sight, smell and even taste.
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