How to use lighting correctly in florist shops
The lighting design of the flower shop is mainly aimed at the installation of artificial LED light sources. Artificial LED light sources have two basic functions:
First, it is directly used for the external lighting of the flower shop. It is installed to illuminate the facade of the flower shop and the environment in front of the shop. The basic requirements are practical, and neon lights and window lights are the main ones.
2. Various decorative spotlights are set up in order to render the atmosphere of the flower shop and set off the environment. The purpose is to increase the formal beauty of the flower shop's facade. Now LED is the fourth generation of lighting, and the flower shop will also give priority to the use of energy saving, energy saving, environmental protection and green. LED spotlights.
The light sources used in flower shops are generally divided into two types: one is a monochromatic light source, which is mainly used in the store; the other is a multi-color light source, which is mainly used for decoration and is the main light source for external decoration. Because people's visual responses to polychromatic light are different, the psychological feelings formed are also different. The rose color light source gives people a luxurious, elegant and elegant feeling; the light green light source gives people a soft and bright feeling; the dark red light source is more irritating, which will make people's psychological activities tend to be active; the blue light is less irritating , it will make people's psychological activities tend to be calm, but it is also easy to produce a feeling of dullness or depression. Therefore, the use of external lighting in the store should first consider the psychological reaction of customers to the lighting.
Flower shop exterior lighting
The first is the neon light, which is an important part of the appearance of the flower shop. It is mainly used to supplement the display of the flower shop's signboard, and it can also be used for publicity and beautification. It can not only decorate the appearance of the flower shop, but also attract customers. The neon light is mainly designed as a light source from a distance. The choice of color should generally be a single color and strong irritating red, green, white, etc., highlighting the requirements of simplicity, clarity and eye-catching, the font should be large, and the pattern should be simple. . Because the human eye is sensitive to dynamic scenes, fonts and patterns accompanied by dynamic structures will receive good results.
The main part of the exterior lighting of the flower shop is the window light, which belongs to the exterior lighting. The window light is a close-up viewing light source, so generally strong light should not be used, and the contrast between light colors should not be too large. The movement, transformation, and flickering of light should not be too fast or too intense, otherwise it will dazzle customers and cause discomfort. Feel. There are five forms of window lights:
Basic Lighting▼
Basic lighting is to ensure basic lighting in the window. Installation does not require brackets, directly fix different shapes of lamps and lanterns in the appropriate position, and cannot be moved. Generally, it should be installed when building showcases. The basic lighting must ensure that the brightness of the entire window is uniform, and it can be divided into top light, edge light and bottom light from the lighting position. The top light is to install fluorescent lamps or other lamps on the top of the window according to the needs of the depth of the window. When installing, tilt the lamp head toward the window to hide the light, so that the light is directed downwards and behind, so as to prevent the light from irritating the eyes of customers. . The edge lights are installed on both sides of the window and arranged in a vertical direction, mainly to eliminate the dead corners on both sides. The low light is installed at the front opening of the window floor, that is, close to the glass, and it is a light source used to avoid insufficient light at the bottom. The low-light installation must hide the light source so that it does not affect the overall beauty of the window.
Spotlighting▼
Spot lighting is a way of lighting a flower variety with strong light. To make all the flowers displayed in the window bright, flat light distribution should be used, and to make the focus of the window brighter, spot lighting should be used. Spotlights generally use LED spotlights, etc., and beams of lights are directed to the required positions to highlight the key points of the display. Spot lighting must choose lamps that can freely change the irradiation direction to match the changes in the layout and display of goods. Spotlights should mainly use cold light LED lamps instead of hot light lamps. Pay attention to leaving enough space between lamps and commodities to allow air circulation to ensure the heat dissipation of the light source, and do not let the light shine directly on flammable dried flowers.
Enhanced lighting▼
Intensive lighting is through the effect of light, to set off the lighting of flowers. When using decorative lighting equipment, the design should be in harmony with the products displayed in the window. In addition, the window lighting is based on the principle of focusing on one type of products and one series of products.
Special lighting▼
Special lighting is to meet the special needs of the window display products, and adopt a more effective way of expression to make the displays in the special lighting part more eye-catching. For example, light from the footlight of the illuminated product below can express the feeling of lightly floating. The light source should generally be installed in an invisible position using the lighting method of the wall bracket board contained in the soft light.
Mood lighting▼
Atmospheric lighting can eliminate shadows through the design of atmosphere lighting, and create different effects in special display flowers. In the window lighting, lamps with color filters can also be used to create light sources of various colors to form a dramatic effect.
Another part of the external lighting of the flower shop is the external decorative light, which mainly plays the role of rendering the atmosphere. Such as the light nets that are pulled up in front of many flower shops, and some even decorate the trees in front of the shop with light nets of many colors. Another example is to manufacture a variety of multi-color modeling lamps that reflect the business content of the store, and decorate the walls or signs in front of the store to form a strong atmosphere. The use of external lighting should also be consistent with the business characteristics of the flower shop, in order to give customers a harmonious aesthetic.
Flower shop interior lighting
In the decoration layout of the flower shop, scientific and reasonable configuration of lighting and decorative light sources can attract the attention of customers. It can also enable customers to watch flowers in a visually comfortable environment and form a good impression of the shopping environment of the flower shop. The light sources used in flower shops can generally be divided into three categories: natural light sources, lighting light sources, and decorative foil light sources.
natural light ▼
The basic lighting in the flower shop uses natural light, which can reduce the cost, and can keep the flowers in the original color under natural light, so as to avoid the influence of the light on the color of the flowers. When conditions permit, natural light shall prevail.
Lighting source▼
The lighting source is the basic lighting source in the flower shop, and it plays a role in maintaining the basic brightness of the entire flower shop. It is generally installed on the roof, ceiling or wall with monochrome white fluorescent lamps. When installing the lighting source, attention should be paid to the overall brightness. If the overall brightness is insufficient, it is easy to make people feel dull and depressed, and it is difficult to form an active shopping atmosphere.
Decorative foil light source▼
This is a light source for decoration or foil flowers in the flower shop, and it is also used as a light source for local lighting. It mainly plays the role of beautifying the environment in the store, promoting flower varieties, and creating a shopping atmosphere. When using the foil light source, it should be noted: the decorative light source used to set off the shopping atmosphere of the entire flower shop should be coordinated with the lighting light source. The decorative light source only plays a foil and auxiliary role. The contrast should not be too large. For the light source specially used for decoration and setting off flowers, attention should be paid to the coordination of light color and flowers. If the color of the flower itself is bright and clear, the light will be hazy to produce a better artistic conception. If the color of the flower itself is dark, it should be Use strong light to highlight its image, and colored light shines on brightly colored flowers. If the light color is the same as the color of the flower, the flower will be particularly bright; but if the light color is the complementary color of the flower, the vividness of the flower will be weakened, making the flower more vivid. Objects become darker. To master the principle of high beam intensity and low beam intensity.
The color cannot be seen under the light, so the design and use of the light should pay attention to the influence of the light on the color of the flowers, which should be adapted to the psychological state usually reflected by the customers. In addition, it is best to set a mirror in a dark or weak place in the flower shop. The advantage of this is that the mirror can reflect the light and make the flowers more eye-catching. Some flower shops use mirrors to decorate the entire wall. In addition to the above advantages, It also gives a feeling of increased space.
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