At present, the PK between LED dealers and e-commerce, who has the advantage
Speaking of the impact of the Internet, many lighting dealers always have some complaints in their hearts. Customers ran away, business was bad, sales went down, and there were fewer channels... All of them seem to be caused by the rise of Internet e-commerce. However, after being a dealer for so long, and being at the mercy of the wave of the Internet in such a short period of time, there are still many local factors that have not been done well.
Why do customers lose, choose a network provider? Why do consumers lose and choose online shopping? Why are some dealers still able to increase their sales under such circumstances? ... For a brief comparison, distributors and e-commerce companies are different, and they can be distinguished immediately.
1. Promotion
E-commerce: all depends on your vision
Distributor: Look at the image first, and send the product sample to the customer to try it out, and then decide if it feels good. After the decision is made, try to sell for a while before thinking about how to cooperate.
2. Professional knowledge
E-commerce: No professional common sense is required, and communication with customers is the answer to online product questions.
Distributors: Display, sales, promotion... What difficulties are encountered by customers, as long as you say "I don't know", the next cooperation will not be so smooth.
3. Support
E-commerce: What support, no.
Distributors: Advertising, furnishing, stacking, and promotional activities are all indispensable. If you don't sell the goods, customers will not be satisfied.
4. Commodities
E-commerce: all depends on your vision
Distributor: Look at the image first, and send the product sample to the customer to try it out, and then decide if it feels good. After the decision is made, try to sell for a while before thinking about how to cooperate.
5. Return
E-commerce: usually within seven days, no return, negative reviews have a great impact. However, there is always a cycle for the sale of lamps and lanterns. If you want to return them in the future, don't think about it again.
Distributor: It is easy to say that the goods are purchased, but the return is more complicated. This section is relatively busy, you can sell it for a while to see, if it doesn't work, it will be refunded to you.
6. Service
E-commerce: You can feel very affectionate by adding "kiss" to your mouth.
Distributor: If you can't do a good job, the service is not in place. If you can't answer a little, it means that the service is not in place. If you can't handle a little question, it means that the service is not in place... You can't be careless.
7. Logistics
E-commerce: Yes, the goods you ordered can be delivered immediately. If you are not in the same city, you have to adjust the goods, which may take a while.
Dealer: It will take a while to start the delivery after collecting enough trucks. Otherwise, the logistics cost is too high and not worthwhile.
8. Customer affection
E-commerce: After using it for a while, it becomes a habit, so I continue to use it and place an order at one store.
Dealer: Customer love always needs to be protected. After a long time, it becomes a real brother. You can chat, chat and complain a little when you have nothing to do.
E-commerce and dealers each have their own advantages. The development of e-commerce will not be suspended, and the development of dealers will continue. So how can dealers survive better? What are you going to do? ...
1. Empathy, thinking for customers
Don't over-sell, really understand the needs of customers, the development of the market, choose suitable products, suitable stores, and actually bring sales to customers, rather than simply reducing your own inventory. Keeping pace with the times, we learn professional knowledge, provide customers with practical and feasible ideas, and through various activities, affect the sales of goods, and help customers turn goods into sales.
2. More convenient service
Faster logistics, all-round support for sales, smooth post-service, support for returns and exchanges, and more convenient handling of expiring goods, we actually deal with customers' questions one by one, making it more convenient for customers.
3. More real collaboration
Compared with e-commerce, the contact between dealers and customers is more frequent and more realistic. In the process of coexistence, find faults, confess and correct them in a timely manner, so that customers feel sincere. Service, promise, timely realization, let customers feel integrity. Goods, timely make up, adjust, let customers feel sincere.
It's not that the dealer's business is not good, that the Internet is too vicious, that the market conditions are too bad, or that the economic environment is not good. Sometimes, it is just because many of its own advantages are not manifested, and the details are not done well. When you reach the limit in every detail, every practice is meticulous, and every habit persists. Then these details, habits, and internships can help you win the "heart" of customers.
