Have you met the most basic requirements of lighting design for clothing stores?
For clothing stores, the lighting of the store plays a very important role in guiding customers into the store and attracting interest and attention to the products. People always have the habit of gathering in bright places, so the clothing store shows its unique positioning style by planning and designing the overall lighting. Use the lighting atmosphere that matches the style of your own shop to create a shopping environment, enhance competitiveness, and allow customers to enhance the visual memory of the shop.
Usually space designers or displayers use the display power of the product, the customer’s rate of entering the store, and the movement line of the product as the basis for the overall lighting planning of the sales line when the lighting layout of the store’s sales area. However, through the primary and secondary tone creation of the lighting, the customer’s attention can be focused on a certain area and a certain product. Therefore, the overall store will usually combine basic lighting, accent lighting and decorative lighting for a reasonable distribution. To strengthen the overall sense of hierarchy in the store space and to highlight the display of goods.
Then when clothing stores are doing lighting design, they sometimes ignore some of the most basic principles of lighting layout. Check the number to see if your clothing store’s lighting layout meets the following basic principles?
1, in line with the overall style of the store
According to the overall space background color of the store decoration, choose the cold and warm light color, light and dark light of the light; the cold and warm light and darkness of the light are consistent with the decoration style of the store space, matching, and the color is harmonious. It is like a large-area store with a pure white background. It is often not recommended to choose a light color that is too yellow, so that it is easy to show a sense of dirty color in the visual space.
2, does not affect the display of the inherent color of the product
Generally, the distribution of basic lighting can keep the entire space with a proper sense of bright light. They are all in the local key lighting. Some use colored lighting for the pursuit of individualization. This directly affects the customer's color of the product itself in terms of the product display effect. Confused. Therefore, it is not recommended to use colored light to illuminate the merchandise display.
3, avoid glare lighting and affect the experience
In the distribution of lamps in the entire store space, due to the uneven distribution of lighting brightness or the excessively strong light and shade, people’s vision cannot be adapted, and people’s eyes feel uncomfortable, resulting in a psychological reaction to the light. Therefore, special attention should be paid to avoiding glare in the angle adjustment of the lighting, the direct light source area, and the reflection effect of the mirror, and the detection and adjustment of multi-angle and multi-directional.
4, avoid the loss of goods due to improper lighting layout
The light that has the most contact with the goods in the store is the accent lighting, which can better contrast the display of the goods. However, the power and illuminance of the light source, as well as the distance between the light and the product, the point of illumination, and the angle should be appropriate. Avoid the wastage of the product due to the inappropriate lighting of the product for a long time.
In addition, the overall safety of the store is also very important. There are safety hazards in the circuit layout of the lamps, the electrical load, and the heat dissipation of the light source. The store is a public space, and the safety of the crowd cannot be ignored. Therefore, these safety details must be fully considered in the design of the lighting layout, so as to keep the store with an aesthetic atmosphere and safety guarantee.
