Illumination skills of lighting in clothing stores
The lighting in the clothing store plays a very important role in the store, which can improve the effect of product display, create a store atmosphere, and create a pleasant and comfortable shopping environment. In the entire store, the lighting design has the finishing touch effect. It is like a palette that can produce a variety of different tones, and it is like a five-flavored bottle that can be formulated for different tastes. Therefore, the ingenious lighting design can Improve the value of goods, strengthen customers' willingness to buy, and achieve the best visual marketing.
Proper lighting method
The characteristics of the products are different, and the way of lighting should be changed accordingly, so as to achieve targeted lighting modeling. The commonly used lighting methods are mainly the following two: direct and semi-direct lighting, direct light intensity, high efficiency, easy to form obvious shadows, therefore, the contrast is strong, it is a dynamic lighting method, for shiny products The best effect; semi-indirect and indirect lighting, the lighting efficiency is low, but the light is soft, the contrast is small, can be used to create a light, soothing or hazy, gentle mood, suitable for elegant clothing or underwear products.
Light sources of different colors
Different light sources have different color temperatures. For example, incandescent lamps are warm light, which is suitable for warm-color products; while fluorescent lamps are cold light, which can make white and cool-colored products more personalized. Therefore, the use of different lamps and artificial adjustments can create different atmospheres, making them cool or warm.
Lighting Design Principles
The outstanding visual effect of the product lies in the simple and effective lighting method. The choice of lighting equipment should take into account the lighting effect and the principle of energy saving.
The illumination of the wall should be increased, while the other parts should be lowered. Make the background color of the wall stand out, which can fully express the personality and characteristics of the product; the lighting design should fully consider the customer, and strong lighting is easy to make the eyes tired, and should be avoided as much as possible Use; lighting intensity reflects the taste of the store, that is, the more advanced the mall, the softer the light; high-intensity lighting is not equal to effective lighting, therefore, it must be designed according to the visual needs of the merchandise display.
