How to design cosmetics store lighting to attract customers?
Stores are not just selling goods, but leaving something in people's memory to build their cognition and memory of the brand. A good store is to give the product to the customer along with the memory. Therefore, the lighting in the store is well arranged, on the one hand, it can guide customers to enter the store, so that the shopping place can form a bright and pleasant atmosphere; Browse products in a comfortable and visual environment, and then generate shopping impulses.
Generally speaking, the light source that customers are most exposed to is the natural light source. Most of people's life and work are carried out under the natural light source. The feeling of the natural light source is the most intimate and comfortable. Therefore, the store lighting should try to use the natural light source as much as possible. This not only reduces costs, but also allows the product to maintain its original color in natural light. Although the use of natural light can not only show the original appearance of the product, but also save energy, but the natural light source is affected by building lighting and weather changes, which is far from meeting the needs of the business site, so cosmetics stores should still focus on artificial lighting.
The lamps used in the decoration design of cosmetics stores are divided into four types: lighting lamps, spotlights, lamps and light boxes.
Lighting lamp: mainly used for indoor lighting of the store, if the indoor natural light is not good, the lighting lamp is the main light source. Because of its long use time, you can choose LED downlights and panel lights.
Spotlights: divided into shelf spotlights and door head spotlights. This kind of lamp has a good effect on rendering the atmosphere and displaying goods. You can choose to use LED ceiling lights, which have good energy saving and heat dissipation.
Lighting: mainly used for local lighting, mostly used in the counter and on the shelf, the function is to increase the brightness of the product and make the packaging of the product glow. Such lights are mostly fluorescent lamps and LED strips.
Light box: mainly used for indoor advertising and outdoor shop signs. LED fluorescent tubes are usually used in the light box.
Artificial lighting can be divided into basic lighting, accent lighting and decorative lighting.
Basic lighting, also known as ambient lighting, as the name suggests, is to provide basic illumination for the environment. These luminaires are typically mounted above (either on the ceiling or on the top frame structure) and provide a wide range of illumination. The purpose of basic lighting is to provide a certain amount of ambient lighting, so that people can carry out normal activities in this environment. If the overall brightness of the storefront is slightly darker, it will make people’s behavior slow, and it is easy to produce a feeling of dullness and depression, which will make customers’ psychological activities tend to be higher. In the downturn, it is difficult to generate the urge to shop. If the overall brightness is too high, it will stimulate the eyes of customers, make customers feel tired easily, and reduce the time spent in the store. Therefore, it is best to use lamps with a color temperature of 4000-4500K for basic lighting, which not only maintains a basic brightness, but also does not stimulate customers, so that customers can be placed in a simple, bright and comfortable shopping environment, so that customers can consume more actively.
Accent lighting is to focus light on certain areas or commodities at a certain angle, so as to achieve the purpose of highlighting the commodities and attracting the attention of customers. This kind of light source is a light source that decorates the interior environment of the entire store, and is installed in the container or near the commodity. This type of light source has a strong impact on the customer's vision, so pay attention to the foil and impact of brightness and chromaticity on the environment and products.
Decorative lighting is also called mood lighting, mainly through some color and dynamic changes, as well as intelligent lighting control systems, etc., to create some special lighting atmosphere in the local environment of the store, improve the shopping environment, attract customers, and promote sales. Decorative lighting usually does not illuminate the displayed items, but does some special lighting treatment on the background of the displayed items, the floor and the wall of the store. In general, the lighting in the central shelf area is darker, and the lighting on the bottom wall and the two side walls is brighter, and the window and entrance should be accented to attract customers' attention.
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