LED shopping mall lighting needs and design points
Shopping mall lighting design is the behavior of customers to purchase products. In the process of browsing and selection, according to the visual requirements of customers, the characteristics of various products, and the space where each product is located, scientific design is carried out to make customers feel comfortable. visual effect.
Reasonable illuminance (commonly known as brightness), good color reproduction, suitable brightness distribution, and comfortable visual environment; through reasonable lighting design, customers can be attracted to the product, and in creating a comfortable shopping environment, Stimulate customers' desire to buy. Let's take a look at the lighting needs and design points of different areas of the shopping mall!
1. Illumination and color temperature affect people's psychological feelings
Lighting not only has the function of illuminating, but also has an impact on people's psychology: the higher the color temperature, the cooler it will feel, and the lower the color temperature, the warmer it will be. Different illuminance and color temperature have very different effects on people's psychological reactions, and the spatial impression is determined according to the environmental impression of color temperature and illuminance. High color temperature requires high chroma, and low color temperature requires low illumination. The purpose of store lighting is mainly to attract consumers' interest through "commodity visualization" by providing suitable lighting and illuminance, color temperature, color rendering and brightness changes for different commodities and areas, and to communicate with customers through silent language. , to convey product information, service concept and brand culture to customers in order to achieve the purpose of promoting commodity sales, reducing inventory and establishing brand image.
In order to properly display the product in front of the customer, it is very important to use the corresponding light appropriately to attract the customer's attention and stimulate the customer's desire to buy. The light of the store space can be considered from two directions: "light of space", which expresses the overall impression of the space, and "light of product", which effectively displays the effect of products. In store lighting, the three lighting elements of ambient lighting, store lighting and decorative lighting are coordinated with each other, and a corresponding lighting plan that conforms to the store concept is adopted.
2. Lighting in different areas of shopping malls
Design points Different types of shopping malls and different subdivisions of shopping malls have different specific requirements for lighting effects, so the focus of their lighting design is also different. According to different occasions, it can be further refined, and different commodities have different lighting requirements.
1) Fruits, rusty and flowers
Fresh produce and flowers have the brightest colors, and the pure white lighting effects most directly reflect verdant greens and fragrant sweet reds. Dark fruits and vegetables such as red and yellow use warm light of about 3300K, and light-colored vegetables such as green generally use 4500K-5500K cool white light, and the color rendering should be above 80. LED has a wide color temperature range, which can restore the most vivid and vivid colors of items, increase customers' desire to buy, and strengthen the circulation and preservation of goods.
2) Meat and poultry
Fresh and high-quality meat and poultry products must look clean and hygienic, and the light pink color makes beef and mutton look fresh. Balanced lighting with warmer tones can make meat and poultry look fresher and more appealing. Using LED light sources with low color temperature and more red spectral components can not only increase the color rendering effect of meat, but also have less infrared heat radiation, which is conducive to longer storage and anti-corrosion.
3) Sea food
Fresh and high-quality fish and marine commodity areas should use cool lighting that is different from other commodity areas. The cool white lighting effect reminds consumers of clear sea water, and can make the seafood look as if it has just been salvaged from the sea. Using LED light sources with high color temperature and more blue spectral components can not only increase the color rendering effect, but also have less infrared heat radiation, which is conducive to longer-term storage and anti-corrosion.
4) Baking fried foods
Warm-toned lighting makes yellow baked goods even more delicious and inviting, giving them a fresh-baked feel. Stepping into the bakery section, consumers will find the light here a buff amber. The soft yellowish lighting effect evokes the warm feeling and enticing aroma of cooked pastries. The overall visual effect can be further enhanced by using the same soft, warm lighting on the shelves.
5) Jewelry category
Jewelry belongs to luxury goods, and the price is generally more expensive, so ensure that the counter is bright and eye-catching, harmonious indoor light, clearly present the correct color of the jewelry, show the meticulous craftsmanship and true color of the jewelry, attract the attention of customers, and send out the most attractive The light of people attracts customers to buy. Factors to consider when choosing lighting for a jewelry store include color temperature, level of illumination, flicker, IR, UV, and more. According to relevant data, jewelry can show the best appearance effect under the illumination of 3300K-7000K color temperature light. Different jewelry has different requirements, such as gold jewelry, jade and diamond lighting requirements are very different. At present, LED has become a new favorite for jewelry lighting because of its wide color temperature range, low heat generation, and almost no ultraviolet and infrared.
6) Apparel products
There are many kinds of clothing, and there are many ways to display, and natural and warm light is the best. Generally, downlights and various adjustable angle spotlights are used for accent lighting. Most of the light sources are halogen tungsten lamps and metal halide lamps, which require high color rendering. However, both tungsten halogen lamps and metal halide lamps have the characteristics of large heat generation. The use of LED spotlights and LED downlights with high color rendering can effectively solve these problems. If the technology of color temperature adjustment is applied to clothing display lighting, it can create a shopping atmosphere that is cool in summer and warm in winter, which is of great help to the promotion of clothing products. Compared with tungsten halogen lamps, metal halide lamps and fluorescent tubes, LED light sources have some outstanding advantages, such as high luminous efficiency and energy saving; long life and low maintenance; wide color temperature range, simple and flexible control, dimmable color adjustment; LED does not contain mercury , almost no infrared ultraviolet, green and so on.
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