LED tube price war has no way out
To be a LED tube person is to illuminate others, and we must have a mentality to illuminate others. Therefore, the person in charge of society and the person in charge of users is what a lamp person should do.
Enterprises lack a sense of social responsibility. Without quality, what about the low price of led tubes? Without customer experience and recognition, although the price is a stepping stone to open customers and the market, it will also be a self-smashing brick. Customers will not feel the effect and promotion of light, products will be replaced sooner or later, and enterprises will be abandoned. No matter how bad, the product you make yourself must be worthy of your conscience, you must be able to use it, and be willing to use it. Enterprises need to achieve the ultimate in cost and high efficiency, which can be optimized, but quality must not be sacrificed. Nine yuan a T8 tube, and a comparison effect of 18 yuan, such as eye comfort, production efficiency, including prevention of myopia, customers will not mind spending 9 yuan.
Where is the lighting enterprise? How should it go? Lighting people need craftsmanship. Why our industry has been losing to others? In Western countries, they want to make a product the best, and how do we make it the cheapest! Different ideas lead to different outlets.
I think it is necessary to set one's own position and find a market that suits oneself. I can't blindly follow the trend. Furthermore, every enterprise must have a strategy that suits itself! The so-called strategy is not standing in today to see the future, but standing in the future to do a good job today.
BMW, Land Rover, Porsche, Mercedes-Benz, all kinds of famous cars are very expensive, Xiali is very cheap, but they are slowly replaced in the market? I think each existence has its inevitability, but which one is more effective To meet the needs of consumers and bring a good value experience! We need to do a good job of "innovation + value + service"! Therefore, we can not blindly follow the trend!
Be sure to find a market that suits you and is in line with the characteristics of the corporate culture! The company must have its own positioning, there are still many market opportunities, and the price war for led lamps does not need to be overly concerned;
The current price war for led lamps is more propaganda than actual. For example, fluorescent lamps circulate in hardware channels, and hardware channel dealers do regular customer business, focusing on quality, and price is the second place; in addition, engineering channels pay more attention to quality, and all of them know 9 yuan fluorescent tubes, and the price is transparent. Will distributors be the main pushers, unless they are strongly pressed? With a market of hundreds of billions, how much our share can affect, as long as we insist on quality and cost-effectiveness, the opportunity is still quite large; the industry still needs to be down to earth!
