Lighting design makes clothing stores more attractive
Many bosses blindly pay attention to the decoration of the physical environment when decorating their stores, but ignore the effect of lighting. In fact, different decorations of lighting can bring different decoration effects to the store.
Different stores have different decoration styles, and the lighting design is definitely different. Take a clothing store as an example, its lighting design should be in harmony with the overall image of the store.
store lighting
Whether it's day or night,
The clothing store is brightly lit.
Of course not because the store is dark,
But because the lighting can make,
The atmosphere of the whole store has become "charming".
The effect of lighting creates a comfortable shopping atmosphere for customers in the store. The effect of the same product displayed with or without lighting is very different. Customers are easily attracted by products with lighting.
Lighting colors need to be coordinated
Especially the position where the model displays a single piece of clothing must be highlighted with energy-saving LED spotlights.
The color of the light should also be appropriate:
Blue light gives a cold, psychedelic feeling (summer dress)
The yellow light gives a very warm feeling (winter clothes).
The lighting in the clothing store is best to be a combination of cold and warm. If all of them are cold light sources, although the store is relatively bright, it does not give people a warm enough feeling, and it cannot be said that the clothes are softly set off.
If the warm light is added, it can alleviate the white feeling in the store, and make the clothes under the light more moving and attractive.
In addition to choosing different lights for seasonal clothing, the layout is also very particular. Different positions in the business hall should be equipped with lights with different illumination levels. For example, the illumination brightness in the depth should be higher than that in the hall.
Clothing stores will have a hanger display area, so that the more popular styles can be better displayed, allowing customers to find their favorite styles more easily.
Therefore, when decorating, the light in this area should be concentrated on the product, and the natural tone should be used to match the color of the clothing. Embedded or hanging straight fluorescent lamps should be installed near the hangers, which will have a better display on the clothes. Chromatic effect.
The most beautiful side of the clothing worn by the model is displayed in the clothing display area through art design, and the brighter light greatly improves the visibility of the displayed goods.
Whether the light is good or dark, the light at the front of the door must be bright enough, so that customers will take one more look at your store and even enter the store. Clothing store design is not only to make clothes more attractive, but also to achieve different effects to meet the appreciation of more people.
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